With all the chatter over the weekend about the debut of Google Plus, you’d think this article would be about the newest and shiniest social network from the search giant. But for now, we’ll let the tech types and early adopters play with Google Plus and go ahead and make sure your business is being seen where thepeople are. We’re talking 700 million people — that’s the...

Plain and simple, the real reason to participate in any marketing activity, including Facebook and others, is to generate a customer. That point of view gets overlooked in favor of the “see how many fans you can get” social media game. One of the things that has become painfully clear of late is that having lots of followers does not equate into having lots of business. I know plenty of...