In our business information is valuable, incredibly valuable. Most companies like ours do not realize the information that they are gathering is useful, in more ways than one. We utilize every ounce of data we can get our hands on, not for us, but for our clients. Everything we learn, every risk we take is calculated, and analyzed for patterns, we look for any signs of  ”money!” We have gathered
so much data on trends from Google, Yahoo, MSN, etc. that we can look back on the marketing results and see, what worked and what didn’t work. Continue Reading »

Build Brands and Drive Sales

Interactive digital technologies such as QR Codes, email and mobile texting can reduce costs and
increase the effectiveness of print mail campaigns. Rather than having to pay for business reply
mail and wait for responses, marketers can direct customers to respond online and in real time.
The easier we make it for recipients to participate in a campaign the more likely they are to engage
and say yes to an offer.

Continue Reading »

After designing and developing several WordPress websites, I have found several plugins that can be used on almost every project. Below is my personal list of 14 must have WordPress plugins that I use on almost every website: Continue Reading »

What are QR codes and how can they help your business?

Quick Response codes (QR codes) and other two-dimensional codes are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.

QR Codes 101

If you’re not yet familiar with QR codes, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share.
Continue Reading »

First off, I’m a big believer in political blogging. Frankly, most campaign websites are dreadfully boring and don’t give supporters a reason to visit more than once. They consist of brochure content and press releases and volunteer forms and bios and contribution pages. And that’s really it. They cover the basics and don’t really establish a real relationship between the candidate and his/her supporters. In my opinion that is the entire point of a campaign website.

Continue Reading »

Marketing is getting so complex that sometimes it makes more sense to take a step back and get a clear idea of what really matters.

As marketers, we need to constantly think about and provide tangible metrics that prove our worth.  It’s not all bad though.

By being forced to pay attention to metrics, we can do our jobs better – focusing on the tactics that work and moving away from those that don’t.

Continue Reading »

With all the chatter over the weekend about the debut of Google Plus, you’d think this article would be about the newest and shiniest social network from the search giant.

But for now, we’ll let the tech types and early adopters play with Google Plus and go ahead and make sure your business is being seen where thepeople are.

Continue Reading »

Plain and simple, the real reason to participate in any marketing activity, including Facebook and others, is to generate a customer.

That point of view gets overlooked in favor of the “see how many fans you can get” social media game. One of the things that has become painfully clear of late is that having lots of followers does not equate into having lots of business. I know plenty of well-known, heavy hitter social media types, the ones that show up on lots of tops of Twitter lists, that are broke.

Continue Reading »

Are you thinking about undertaking your own SEO improvements? This tutorial will get you started. This tutorial was written with the Google search engine in mind, but the techniques described work equally well for any search engine.

Continue Reading »